CCI France honored the official trademark Qualité TourismeTM through an animated film broadcasted during an international campaign. The creative track imagined made by Twenty Two is an illustration of the « so French » expressions, which is so dear to our language. French and foreigners discover or rediscover these small phrases that also make the « French touch ».
A humorous, offbeat tone and a short format (30 to 45 seconds), combined with a dynamic animation design upliftsliftthe vitality of the movie, especially on social networks.
A native advertisingbroadcast on all the communication tools of the DGE and its close collaborators was also recommended.