Make it happen
CCI France

CCI France honored the official trademark Qualité TourismeTM through an animated film broadcasted during an international campaign. The creative track imagined made by Twenty Two is an illustration of the « so French » expressions, which is so dear to our language. French and foreigners discover or rediscover these small phrases that also make the « French touch ».

A humorous, offbeat tone and a short format (30 to 45 seconds), combined with a dynamic animation design upliftsliftthe vitality of the movie, especially on social networks.
A native advertisingbroadcast on all the communication tools of the DGE and its close collaborators was also recommended.